Q3 Week 6: Align Your Pricing Model
Create a pricing strategy that reflects your values, supports your needs, and helps you thrive
Hey neat we're halfway through the 3rd quarter! This means you're getting real comfy with the Full Time You process. You're rockin' and a rollin' through this program and you probably have a lot of momentum right now. I'm excited for you!
Last week, we got intense! And scary! And we actually thought through all of our options, how much money they could potentially generate for us, and how exciting or draining they would be. You started to understand what kind of balance you could have and hopefully now get that you have A LOT of options!
This week, we're doing one of my favorite weeks. We're talking pricing strategy, but make it aligned! Because (surprise, surprise) what works for someone else won't work for you.
Pricing that feels like you
This week we're talking pricing strategy as a whole. This could be applied to products, services, salary negotiation, content, knowledge to be shared, stuff you're selling at your next yard sale, anything you're solely in charge of picking a price for!
Why pricing things feels so dang confusing
Pricing things isn’t as simple as picking a number (if only!). It's loaded with identity, worth, experience, values, capitalism, comparison, and childhood money baggage all rolled into one human centipede of terror and anxiety. The world is loud with pricing opinions:
"You should charge premium rates to be taken seriously!"
"If you make it too cheap people won’t respect you!"
"Don’t undervalue yourself! Charge your worth!"
"Don't overcharge or you'll lose opportunities!"
"Make it accessible or you'll alienate people!"
So...which is it? First, you need to separate yourself from other people's baggage around pricing. You’re not trying to follow someone else’s rules, because they don’t know your values, your needs, or your audience. And they don’t know what success looks like for you.
